This was also posted at buzzient.com/blog
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For those of us brought up in the
enterprise software (#EnSW) era, it’s been a long time coming. Ever since the
emergence of B2C commerce, many of us have had to take a back seat to sketchy
online consumer businesses which, though they make our lives better, are not
necessarily feats of engineering or substantive importance to corporations, big
businesses. Remember online dog food ordering? You get what I mean.
After the dot-com crash, there was a
glimmer of hope for us enterprise software folks. As consumer internet
investing seemed to be going the way of the platypus, companies such as
Salesforce.com, Successfactors, and NetSuite emerged with internet-delivered
business software which served the needs of fast-moving young gazelle companies
as well as maverick departments inside larger enterprises. These
Software-as-a-Service (SaaS) pioneers blended the best of the internet boom
with the pragmatic problem solving required of enterprise solutions.
However, the re-emergence of the
enterprise began to be overshadowed in 2003 by something new: Web 2.0 and
social networks. All of a sudden, it seemed like the world took a great step
backwards to 1999, as companies just needed to add a “-ster” or “-ly” to their
name in order to raise capital and capture mindshare. Just type a few words
into your Web 2.0 name generator and you were on your way: Web 2.0 Name Generator
Some of these companies were legit
innovators and eventually market leaders. Many were not, but collectively they
served to reinforce the notion that software had evolved away from being hard
and difficult to build and deploy to being a gossamer, effortless use of a few
open source libraries and some scripting. That the real purpose of software was
to power consumer or small-medium sized business (SMB) interests and not cater
to the needs of larger enterprises.
Many venture capital investors
loudly proclaimed that the “Enterprise was Dead!” and they "wouldn’t
invest in any company which required a business decision maker to be
involved". Any investable company had to be tailored to the needs of the
SMB user, someone willing to swipe a credit card for a few dollars to bring
your product into their sole proprietorship, or into their cubicle, bypassing
the scrutiny of the CIO.
Things have changed, though. In the
last six months, there has been a resurgence of interest in big company
software, particularly around managing unstructured social data and customer
experience management. It’s as if investors, analysts, entrepreneurs, and even
consumers have woken up and realized that there must be more to high tech than
yet another photo-sharing social site which enables me to text my feelings to
my followers and their puppies (or something like that).
What I’d like to highlight is that
during this long nuclear winter for Enterprise Software, during these multiple
head-fakes where it looked like the world would turn serious again, then
blinked and went all consumer Web 2.0-y on us, that real enterprise software
companies kept chugging along and building value. The SaaS upstarts previously
mentioned continued to grow, and ultimately went public with market caps in
the Billions. At the same time, a next wave of enterprise software companies
emerged which resisted the urge to go consumer and are now poised to lead a new
“golden generation” of business software. Jive, Marketo, Lithium, at the
application layer, as well as others such as Vertica, Splunk, Cloudera and
Couchbase pioneering Big Data.
Of all the new players though, the
one that stands out in my opinion as epitomizing the "Rebirth of Enterprise
Software" is Workday.
If there's any proof that yes, you
CAN go home again, it's Workday. Workday provides cloud-based Human Capital
Management (HCM) software for running payroll, recruiting, and general
financial management. For those who don't know, Workday is the reincarnation of
PeopleSoft. PeopleSoft, which was acquired by Oracle for $10B in 2005
after a hostile takeover by Oracle, was known as one of the best companies to
work for in software.
Founded by Ken Morris and David A.
Duffield ("DAD") in 1987, PeopleSoft came to the fore as an
innovator for a number of reasons:
- Culture:
PeopleSoft had a unique culture for the software industry of the late
'80s. As opposed to what was then the slash-and-burn culture of many fast
growth players of the time, where customers were left holding the
bag on uncompleted products and employees churned at a high rate,
PeopleSoft was extremely popular with both customers and employees. A lot
of this came right down to the founder, who treated both constituencies
like family.
- Tools:
PeopleSoft's products were designed for HR management, but one of the keys
to their success was their easy to use, web-based toolset which enabled
end users to configure and change the look and feel of departmental
applications. In this respect, PeopleSoft foresaw the movement towards
more consumer-driven UI design vs. the tradition vendor-centric UI
approach.
- Location: By
locating in the more bucolic settings of Pleasanton, in the SF East Bay's
680 corridor, PeopleSoft was able to establish a virtual lock on
recruiting from a number of talent pools: UC Berkeley and Lawrence
Livermore National Lab to name a few. Basically, any strong technology
person who preferred the East Bay to the Peninsula for family, lifestyle,
or weather reasons would have considered PeopleSoft. This talent pool
enabled PeopleSoft to compete head to head with Oracle, SAP and other much
larger companies for years, and finally culminated in Oracle having to
make a hostile bid in order to enter the HCM market.
When pushed out by Oracle after the
acquisition of PeopleSoft, Duffield could have just put his heels up and
relaxed. Already extremely wealthy and with nothing left to prove, he could
have devoted the bulk of his time to his already considerable philanthropy
efforts. Instead, he and former PeopleSoft executive Aneel Bhusri started
Workday a scant two months after the acquisition of PeopleSoft. By timing their
recruitment of their old team to the expiration of non-competes and
non-solicitation agreements they were able to successfully "put the band
back together". And customers? Customers fell over themselves to do
business with the new company taking HCM to the cloud. In a scant seven years,
Workday grew from idea to IPO and market cap of over $8 Billion. Oh, and
the deals they do? Straight up enterprise subscriptions with average sales
price of over $400,000. Not something that would be put on a credit card. In
fact, it smells like enterprise software to me, and that sort of growth and
deal size is sexy as hell.